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GO! 2025 IMPACTS AND FUTURE CHALLENGES CONFERENCE

2. 12. 2025

At the EPICenter, the European Grouping of Territorial Cooperation EGTC GO, in cooperation with GO! 2025, held a conference dedicated to the observed impacts and future challenges of the European Capital of Culture.

Opening remarks were delivered by:

  • Paolo Petiziol, President of EGTC GO,

  • Vesna Humar, State Secretary at the Government Office for Slovenians Abroad,

  • Samo Turel, Mayor of Nova Gorica,

  • mag. Mija Lorbek, Director of GO! 2025.

Central part of the session

The session focused on perspectives for the future, presented by:
Prof. Guido Guerzoni (Bocconi University) – on the importance of impact evaluation,
Giulio Selvazzo – on the Borderless Wireless platform,
Prof. Salvatore Amaduzzi (University of Udine) – on tourism interpretation through GeoBigData, with emphasis on Gorizia and GO! 2025,
Lorenzo De Sabbata (ISIG) – on the role of the community in defining impacts beyond numbers.

Key results presented by Mayor Samo Turel:

  • official ECOC events welcomed more than 1,001,000 visitors,

  • over 19,000 contributors participated,

  • the GO! 2025 & Friends programme delivered more than 120 amateur and 400 commercial events, attracting a total of 500,000 visitors,

  • in the Municipality of Nova Gorica, overnight stays increased between 14.7% (April) and 42.7% (July).

Continuation of the conference

The conference will continue on Thursday, 4 December, with the round table Heritage Without Borders – how to build a lasting impact beyond the ECOC year.

Photo: Jernej Humar